The Asian Banker

The Asian Banker Publications

Every edition of The Asian Banker publication consists of regular sections covering carefully chosen areas. Coverage comprises in-depth analyses of industry developments, and includes interviews and co-published articles by leading practitioners and consultants:

Retail Banking
Transaction Banking
Risk and Regulation
Technology and Operations
CEO Interviews
Trendwatch

The Asian Banker Publications (Chinese)

The Asian Banker publication Chinese edition is the definitive source of business intelligence in the financial services industry in China. Working on the same theme as the English publication, it focuses on an in-depth analysis through interviews and co-published pieces in the following areas:

Retail Banking
Transaction Banking

Special reports supplements

The Asian Banker supplements provide an excellent opportunity to brand yourself through a joint or exclusively sponsored special report:

Industry representation provides the opportunity for organisations to demonstrate that they recognise the needs of the industry and are committed to meeting them.
Research feeds to your own organisation provide the opportunity to keep abreast of recent developments in the industry and to use them to create targeted and relevant value propositions to the industry.
Information dissemination on your products and services through sponsored statements in this report.
Generate new pipeline opportunities leading to future client engagement.
Attain marketing objectives as the special reports can be used as part of your marketing collateral.

Proceedings reports

The Asian Banker organises events across the region and post event, publishes proceedings reports of these forums in print (or online) which allow the sponsor of the event to extend their thought leadership across a wider audience.

Case Studies

Reference your clients in a publication which is on the table of every business decision-maker within Asia’s financial industry. The Asian Banker editorial team has the industry knowledge and experience to build effective case studies to enhance the effectiveness of your marketing collateral.

White Papers

Work with The Asian Banker editorial team to create a White Paper that resonates with your value proposition.The White Paper is placed online and given an additional push through an online marketing campaign directingreaders to download the White Paper

TYPES OF ADVERTISMENTS

Straight Advertisement

Leverage The Asian Banker print publications’ readership of c-level decision-makers to run your marketing campaign. Advertisers can work with us on a series of strategically-positioned insertions

Co-Published Articles

Sponsors of co-published articles within The Asian Banker publications stand to achieve the following benefits:

Vendors can directly discuss the features and benefits of their products, as opposed to submitting simple editorial commentary which, under The Asian Banker’s guidelines, cannot be used to promote their products
Reach management at the executive decision-making level.
Enjoy co-branding with The Asian Banker, which is recognised globally for its excellence in editorial content

The Asian Banker Publication Specifications

The Asian Banker Publication
- Premier Pagination
- Mechanical Specification – Print Advertising
- Mechanical Specification – Co-Published Article
- Sponsored Statement
The Asian Banker Publication(Chinese)