Helping Businesses succeed in the financial services industry
MEDIA KIT 2025

For more than 20 years, The Asian Banker has helped financial institutions understand the markets they serve, benchmark their operations, and align with industry best practices globally. Organisations that have partnered with us have strengthened their engagement with their target audiences through our integrated platforms. The Asian Banker has also trained key decision-makers in the industry, equipping them with the best knowledge they need to succeed today.

The Asian Banker’s core businesses interact with the financial services industry on multiple fronts. This multi-platform integrated approach generates the flexibility to customise solutions for our clients.


YOUR GUIDE TO WORKING WITH THE ASIAN BANKER

To find a platform best suited to match your needs, plot yourself on the graph below and click on the product to read a brief summary. As you work with us, a dedicated relationship manager will collaborate with you to establish and deliver the right program to help you achieve business results with your clients.

Intelligence
Lead
generation
marketing
brand
building
thought leadership
relationship
PUBLICATION PRODUCTS

Teleconsultations

Sponsor a Teleconsultations to bring together interested players to examine and discuss the most poignant issues of the moment, without having to leave the comfort of your desks.

One Big question

Involve yourself with the debates conducted with the banking community via online and telephone channels.

Print Advertising

Print advertising continues to play a crucial role for most advertisers, whether part of a marketing campaign or as a stand-alone. The Asian Banker Publication is read by Asia’s most senior decision-makers in the financial services industry. Advertisers can work with us to create strategically positioned insertions.

Website advertising

As the Banking industry goes mobile, readers greatly rely on the Asian Banker to bring them news on the go. Enagage in this high level interactive conversation to connect with your target audience.

Enewletter broadcast

The Asian Banker provides the financial services community with regular news updates that are a short capsule of the most relevant information hand-picked by our researchers and writers. These e-Newsletters are read by thousands of readers around the world.

Co-published Article

Enjoy co-branding with The Asian Banker and discuss the features and benefits of your products with a co-Published article in our print publications

Supplements

The Asian Banker supplements provide an excellent opportunity to brand your organization through a joint or exclusively sponsored special report:

White paper

Work with our editorial team to create a White Paper that resonates with your value proposition.

Case studies

Reference your clients in a publication which is on the table of every business decision-maker within Asia’s financial industry

RESEARCH PRODUCTS

Benchmarking

The Asian Banker currently offers benchmarking services in Retail Banking.

Working Group Subscription

Working groups brings together interested players to examine and discuss the most poignant issues of the moment, without having to take time out from their busy schedule or leave the comfort of their own desks.

Research Reports

The Asian Banker provides comprehensive and independent insights and assessments on the industry through a series of surveys, proceedings reports, bank & country profiles.

Competitive Report Analysis

The Asian Banker research conducts surveys and interview based research for organizations seeking customer intelligence and competitor assesments which include SWOT analysis, understanding of the regulatory environment and competitive landscape.

Market Opportunity research

Market Opportunity research allows your organization to design a winning engagement strategy based on a sound understanding of your audience. Partner with The Asian Banker research team to identify key engagement points and expand your presence through a series of brand building activities.

Research Sponsorship

Research reports across a range of topics can be individually purchased from the repository set up on the main website. Reports are either available either via immediate download or will be created upon request.

Working Group Sponsorship

Be a partner of a very unique resource centre designed to help practicing professionals and capture the attention of a selected audience of key decision-makers in this domain

Surveys

Leverage our schedule and unscheduled surveys to market associate your brand with the latest findings on a relevant theme.

FORUMS PRODUCTS

Exhibition Booth

Showcase your solutions and set up demos at the exhibition area for all events and meetings across the region.

Proceedings Reports

Extend your thought leadership beyond the event you sponsor though the print or online proceedings reports published after thereafter. .

Event Sponsorship

Provides branding opportunities for players who want to demonstrate their leading position in a visible manner at our events and meetings across the region.

Roundtables

Showcase your brand and thought leadership across a select senior audience within a country through a highly structured and closely moderated interaction.

SUPPORT PRODUCTS

Social Media Advertising

Be a part of our digital communities, created to connect with our audience and to get the conversation started with your peers.

Video Collateral Production

Work with The Asian Banker team to visually communicate your solutions through a creative and compelling video spot. Our strong relationships allow us to handle all aspects of video production from conceptualization to production.

Third Party email broadcast

Increase the visibility of your products and white papers amongst senior decision makers within Asian financial institutions by leveraging on The Asian Banker database. The Asian Banker will send a dedicated eDM on the sponsors behalf to a targeted database with permission to be marketed to. The investment for this service depends on the size and seniority of the audience of interest.

Co-published

Test Desciption


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