Campaign briefs

Work with The Asian Banker to build a comprehensive programme designed around our rich content, industry prowess and audience engagement to make sure you get noticed.

View samples of three customised campaigns, created to address our clients’ specific needs

Increasing visibility

Increasing visibility as a thought leader amongst the Asian financial institutions

Business Goals

The Asian Banker aimed to achieve the following business goals through the campaign.
  • Demonstrate the client’s thought leadership in financial services across the region.
  • Reinforce the client’s brand positioning and enhance corporate visibility amongst an elite group of readers from the local commercial and international banks in the region
  • Increase brand visibility

Solutions

The campaign was centered on a White Paper the client had recently written, and was keen to distribute widely within the financial services industry across the Asian region and strengthen their mindshare in the community as a thought leader.

Deliverable

  • The White Paper was be uploaded on www.theasianbanker.com website for two months
  • A four page version of the White Paper was published in The Asian Banker publication–The Asian Banker 500 issue
  • The Asian Banker sent a dedicated email to The Asian Banker subscribers from the client’s target accounts
  • Repeated "text ad plugs" in The Asian Banker Monday Newsletter to The Asian Banker subscriber base.
  • The Asian Banker will provided the client a direct (and short) The Asian Banker website URL / QR code available for inclusion into client’s communication / email signature to redirect traffic to the website from where the audience can download the Paper
  • The Asian Banker allowed for visitors to share the page / White Paper using social media posting links

Showcasing Thought leadership

Showcasing the client’s thought leadership in analytics to financial services data and analytics practitioners

Business Goals

  • Engage with key decision-makers involved in data and analytics in financial institutions.
  • Showcase client’s commitment to understanding the challenges this industry faces and work with financial institutions as partners
  • Identify key elements banks require for the future which the client could then sell into

Solution

Asian Banker Research wrote a 16–20 page White Paper derived from 8–10 interviews with best practice institutions from mature and emerging markets in Asia, which was then marketed through various online platforms.

Deliverable

  • The client received a soft copy of the White Paper in English in print-ready format with full distribution and re-print rights
  • The Asian Banker marketed this White Paper through
    • An e-alert on the White Paper is sent to a relevant database to action a download
    • Regular tweets on key aspects of the report with the link to download the report
    • An e-banner button on the vendors’ and consultants’ weekly e-Newsletter for a week to action a download of the White Paper
    • Placement of the White Papers on theasianbanker.com home page and related pages for a minimum period of two months
  • One tele-consultation session was conducted post completion of White Paper. The client received a full contact list of attendees to this tele-consultation
  • The client organised a roundtable in their country of choice and receive a contact list of the attendees to the roundtable

Strengthening engagement in Key Markets

Strengthening the client’s engagement with financial institutions in key markets

Business Goals

  • Increase visibility and generate leads
  • Expand the client’s software contact base
  • Gain extensive mind share for the client among decision-makers in banks across Asia Pacific, with a focus on clients in Singapore, Malaysia, Indonesia, Thailand and Jakarta

Solution

The client was keen to partner with The Asian Banker to take their lead generation campaign to the next level by creating tremendous mindshare and visibility amongst decision-makers in financial institutions across the Asia Pacific region.

Deliverable

  • The client to power a One Big Question Campaign
  • As a sponsor of One Big Question, the client enjoyed high visibility for over two months per question through online eDMs, the working group website where the question is posted and in the tele-consultation organised to debate the One Big Question
  • The client hosted a breakfast meeting in Kuala Lumpur, Malaysia and Jakarta, Indonesia
    • TheAsian Banker editorial team shared the survey results of the One Big Question campaign at the breakfast meeting and worked with the client to focus the breakfast roundtable discussion to be more interactive. The client was positioned as the host of the breakfast meeting
  • Banners on The Asian Banker e-Newsletters
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