The Asian Banker

Weekly E-newsletters

The Asian Banker provides the financial services community with regular news updates that are a short capsule of the most relevant information hand-picked by our researchers and writers. These e-Newsletters are read by thousands of readers around the world. These weekly e-Newsletters are classified into the following two categories:

Monday - Monday Perspectives

These are commentaries on significant developments in the banking and finance industry in the Asia Pacific region. The Monday Perspectives also include account updates, available every alternate Monday, which highlight relevant banking and financial news in major countries in the region.

Third party Email newsletter broadcast

Increase the visibility of your products and white papers amongst senior decision makers within Asian financial institutions by leveraging on The Asian Banker database.
The Asian Banker will send a dedicated eDM on the sponsors behalf to a targeted database with permission to be marketed to. The investment for this service depends on the size and seniority of the audience of interest.

TABLive

The Asian Banker Live aims to enhance understanding of the finance industry in Asia Pacific by bringing together interested players to examine current, critical issues through a discussion facilitated by visual and web-based platforms.

Through the use of interactive technology, participants do not have to take time out from their crowded schedules or leave the comfort of their own desks.

The platform provides advertisers with the opportunity to reach todays busy consumer through a personal, uncluttered yet interactive enviorment. We recommend you get in touch with a representative to best discuss the best option to suit your developmental goals.

WEBSITE ADVERTISING

The Asian Banker website provides incisive commentary on critical issues transforming the financial services industry today, by bringing together the community across various forums, events and interviews.

Main Page

The main page of The Asian Banker flagship publication and contains all articles, analysis, news and interview that the editorial and research teams prepare.

With an estimated readership of over 7700 per month, this website gives you branding amongst a very senior audience of bankers across Asia, the Middle East and beyond.

Working Group

The Asian Banker covers the following key areas through its subscription-based repository of global data that members can use to build and improve their own operational and business infrastructures. Each working group is a repository of best practices, benchmarks and industry data, and identifies business drivers as well as trends

Retail Banking - The Retail Banking Working Group
The Excellence in Retail Financial Services Program is now the world’s premier program on analysis, ranking and rewarding retail banks from across the globe.
This working group contains the rich repository of all best practices and case studies developed as a part of a year long analysis program covering more than 140 banks.
Risk Management - The Risk Games Working Group
The Risk and Regulation working group brings together senior risk practitioners from across the globe to discuss the key trends in bank risk management.
The working group frequented by CROs’ CFO’s, Regulators and Consultants is the forum for setting the agenda on the most important debates in the industry today
Transaction Banking – The Transaction Banking Working Group
The Asian Banker has over the years built a formidable presence in the Transaction Banking domain. Covering the areas of Cash Management, Payments, Trade Finance and Treasury, this working group will provide all its readers with incisive commentary on the trends in the FI-FI space and the FI-Corporate spaces.
Technology and Operations – The Bank Technology Monitor
A repository of all the work that The Asian Banker does in the Technology and Innovation front is showcased on this website. With detailed content from The Asian Banker Summit and other conferences conducted, this working group is the first stop for all bank technology enthusiasts and practitioners. The working group also contains various research notes and analysis from The Asian Banker’s technology implementation awards programme.
Data and Analytics – Data and Analytics Working Group
With copious amount of customer data available with banks today, there is a need to master the art of using such data.
The Data and Analytics Working Group brings together bankers from all domains who are interested in using this data for gains in profitability, risk management, performance management etc.

Banking Conversation

The Banking Conversation is a highly respected and authoritative repository of in-depth interviews with global and local leaders who are shaping the financial services industry today. It features a wide range of leading global personalities that trade publications are unable to secure.

In this website you can either brand yourself with the overall product or with specific interviews.

Video Collateral Production

Work with The Asian Banker team to visually communicate your solutions through a creative and compelling video spot. Our strong relationships allow us to handle all aspects of video production from conceptualization to production.
Videos can be additionally hosted on/pushed via The Asian Bankers online channels.

Social Media Advertising

Be a part of our digital communities, created to connect with our audience and to get the conversation started with your peers. Find us on Twitter, LinkedIn and Facebook and be part of the dialogue. You can also get in touch to speak about creating engagement through our social networks.

Find us on

MOBILE ADVERTISING

The Asian Banker Mobile apps brings together the community across various forums, events, interviews and functions.The platform provides advertisers with the opportunity to reach todays busy consumer through a personal, uncluttered yet interactive enviorment. We recommend you get in touch with a representative to best discuss the best option to suit your developmental goals.

https://play.google.com/store/apps/details?id=com.atab360.app

Get in touch with a representative [email protected]

WORKING GROUP SPONSORSHIP

The Asian Banker Benchmarking Centre is an international research, training and consulting service platform that assists players to develop their competitive capacity and succeed in the financial services industry. It is a resource centre designed to help practicing professionals acquire and maintain critical skills in key tactical areas of business and operations, listed below:

Retail Banking
Financial Technology
Transaction Banking
Banking Regulation
Data and Analytics
Leadership in Banking

Although most Asian economies are still growing at a rapid pace, banks are seeing an ever-growing need to resort to targeted marketing strategies that focus on key profitable, low-risk customers. As a premier sponsor, you stand to enjoy the highest brand visibility on the website within a highly focused online community.

Banking goals

Sponsors of co-published articles within The Asian Banker publications stand to achieve the following benefits:

Be a partner of a very unique programme that is sure to capture the attention of a selected audience of key decision-makers in this domain
Participate in some of the most vibrant round table dialogues that include case studies and group working sessions
Create tangible sales opportunities by interacting with bankers at the most basic level by sharing your inputs as a part of a working group
Learn from the collective knowledge of the banking community to capture critical gaps that your products and services can fill.

Deliverance's for this option will include

60% banner share of voice for a period of one year on the working group
One headline banner on top of the page for a period of one year.
Option to upload up to two research papers on the website at any given time
One senior executive to be on the Advisory Council

One Big Question

The Asian Banker’s One Big Question is a series of debates conducted with the banking community on identifying and solving critical business issues. Click to Enlarge

The process of the debate is as follows:

Decide the One Big Question theme with which the sponsor wants to connect with their target audience and frame a specific question with a binary answer.
The sponsor and another invited guest writer provide opinion articles for both sides of the debate.
The debate is launched online promoted via online channels to get users to vote for the trend.
The Asian Banker conducts telephone surveys with the target audience to get their top of mind view about the topic.
The survey responses and online poll votes are tabulated to form the “Survey Results” document.
The Asian Banker then conducts a tele-consultation session where the survey results are published and both the opinion editorial writers defend / oppose the motion. This telephonic debate is moderated by The Asian Banker and promoted to get as many attendees as possible.
The survey results and proceedings report from the tele-consultation session are then published online and in print

Deliverables included in this sponsorship are

Logo branding as the sponsor of the One Big Question on the poll page and on eDMs associated with the poll.
Your thought leader to be given full access to blog and be actively involved in the comments associated with the poll.
Working with The Asian Banker to design a short phone survey associated with the poll question which can include one lead generation question
The Asian Banker to survey 10-15 banks to gain a deeper understanding of the subject being polled.
Logo to be associated with the poll results.
Your thought leader to be involved in the tele-consultation organised to debate the question and discuss the poll results.
Association with the proceedings of the tele-consultation which is displayed on the site and circulated to the attendees
Full contacts of the attendees to the tele-consultation

For more information please look at the following One Big Question conducted for another topic

ONLINE ADVERTISING SPECIFICATIONS