MARKETING INTELLIGENCE

The Asian Banker Research provides a source of independent advice and insights from a reliable partner. The Asian Banker supplements and validates your organisations market data while providing exogenous business advice from the perspectives of financial institutions operating within your target market.

Creating Powerful Content

Benchmarking

Over the years The Asian Banker has developed a library of templates comprising data, emerging best practices and industry standards of performance that allow the accurate determination of a client’s performance relative to its peer group.

A team of our researchers and industry experts will engage with the client to audit its performance from the viewpoint of the key drivers we have identified in many industries, and will recommend process improvements to close benchmark gaps.

In doing so, The Asian Banker will, among else, independently assess the operational and business capabilities and processes, to develop measurable performance indicators to support short- to medium-term goals in the areas identified.

Market opportunity research

Proprietary research allows your organization to design a winning engagement strategy based on a sound understanding of your audience. Partner with The Asian Banker research team to identify key engagement points and expand your presence through a series of brand building activities.

Competitor Analysis

The Asian Banker research conducts surveys and interview based research for organizations seeking customer intelligence and competitor assessments which include SWOT analysis, understanding of the regulatory environment and competitive landscape.

Surveys

The Asian Banker research team has a list of scheduled and unscheduled surveys that they run across the industry. Sponsors can leverage these surveys to market themselves and associate their brand with the latest findings on a relevant theme. Should you be keen to see our list of scheduled surveys or request for a proprietary survey, please get in touch with us.
  • Surveys may be turned into a White Paper with additional online push.
  • Alternatively they can be turned into a Supplement with a print distribution.

Bank Profiles

The Asian Banker Bank Profile reports provide the most comprehensive and independent insight for over 80 banks in the Asia Pacific region. Essential reading for any serious investor or due diligence analyst, the Bank Profile reports combine key financial data with an in-depth assessment of each bank’s main businesses, as well as detailed information on technology infrastructure, risk management frameworks and leadership strategy.

These reports will sharpen your investment strategies and enable you to better assess credit relationships, as well as understand and respond to your competitors’ business structure and strategies.

Country Profiles

Download Individual Country Profile, which includes statistical tables encompassing information on macro environment, population and household demographics, financial service industry profile, banking industry profile, retail distribution, and payment system.

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